Week 35 is set in the yearly calendar, where the most important breeders unite to strengthen the Chrysanthemum presence in the world market by showcasing their newest varieties highlighting the latest trends. Hundreds of invitees from supermarkets, importers, growers, brokers, wholesalers, and flower designers traveled from many places to visit each of the showrooms. Ball was part of one of those breeders. The 2022 selection featured 22 new varieties in daisies, santinis, cushions and novelties and ranged in all the color spectrum. The week was filled with over 200 visitors, 30+ companies from Colombia, Ecuador, Central America, and the US. This is the 2nd year of Ball’s participation at the activity, and it continued to deliver the same level of WOW effect to the visitors. Following pictures of the showroom, the greenhouse, the salesforce, and visitors.
On Wednesday the 31st, there was a cocktail for all the attendees and breeders, and a panel of industry’s experts including Becky Roberts as moderators (IFPA Floral Director), Deborah Zoellick (recently retired from Walmart after 17 yrs as the floral director), Gustavo Gilchrist (Kennicott Brothers President, Wholesaler), Sofia Herrera (General Manager Jardines de los Andes-Grower) and Eric Fernandez (General Manager of Continental Flowers- Importer). The panel talked about the main challenges facing the sector in terms of innovation, production, commercialization, and marketing.
In general, we had the opportunity to continue strengthening the industry through our proposal, full of varieties, colors and the unique quality of Ball SB. Contact us to discover the new varieties we have for your crop.
Our top varieties were Budó (Purple Daisy), Peach Touch (Salmon Cushion), Phoenix Eagle (True Red Daisy) and Sarah´s Brush (Purple-white bicolor cushion).
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